The Von Allmen Center for Green Marketing Outreach represents the efforts to bridge the relationship between academia and industry.
The Center is poised to provide applied research addressing the following topics:
- Green Audits of Operations and Supply Chains
- Analyses of Consumer Consumption Patterns and their Influences on the Environment
- Supply Chain Partner Compliance with Sustainability Goals
- Environmental Management and International Certification
The Center provides seminars addressing the following topics:
- Principles of Green Marketing and Sustainability
- Incorporating Sustainability Objectives into Strategic Decision Making
- Understanding the Interaction between Consumption and the Environment
- Corporate Planning for Climate Change
- Establishing Sustainable Communications within the Organization and Its Stakeholders
- Designing Promotional Strategies to Foster Sustainability
- Developing sustainable Products
- Retailing in an Age of Climate Change
- Designing Logistical Systems to Promote Sustainability
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